100% All-Natural Hot Sauce

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100% All-Natural Hot Sauce /

For Tabañero, a Florida-based hot sauce brand known for its all-natural ingredients, I created a comprehensive suite of brand materials, including marketing decks, product labels, print materials, and custom illustrations. Each product needed to align seamlessly with the Tabañero brand’s look and feel, emphasizing their natural, bold flavors in a cohesive visual language.

Services:

Design

Branding

Animation

Industry:

E-Commerce

Retail

Food

Labels

I begin by crafting multiple label concepts that capture the brand’s bold and vibrant personality. Each concept is fully fleshed out with realistic mockups, allowing the client to visualize the final product before any production steps are taken. Once a design is approved, I handle all aspects of production prep, including finalizing files to the correct sizing specifications and setting up the print plates, such as gold and white plates, to ensure a flawless finish. 

Concept Exploration

Multiple label concepts are developed to showcase unique design directions. Each concept is crafted with precision, reflecting the bold identity of Tabañero Hot Sauce.

Mockups for Review

Concepts are brought to life with high-quality mockups, giving clients a clear vision of the final product. This step allows for refinement and confidence before moving to production.

Production-Ready

Finalized files are tailored for production, including precise sizing and print plate setup (gold and white plates), ensuring top-notch quality from design to shelf.

Concepts Mockups Finals
A taco topped with Tabanero taco sauce, lime wedges, and an avocado half on a red surface. A hand is pouring sauce from a Tabanero sauce bottle above the taco. Another bottle of Tabanero taco sauce is standing nearby.
Bottles of Tabanero Peach Bourbon hot sauce with peaches and peppers in a wooden crate on grass.
Array of Tabanero hot sauce bottles with various flavors against blue background; a hand is holding the Extra Hot variety.
Margarita glasses with lime wedges and bottles of Tabanero margarita mix next to a pool.

Packaging

Black box with "Challenge Tabanero" branding, featuring a crest and decorative text, on a dark background.
Open black cardboard box featuring red and gold text on the lid and interior. Multiple product labels or dividers are visible inside the box.
Assortment of hot sauce bottles and challenge boxes on a red background.
Box of Tabanero hot sauces including Original, Spicy Agave, Curry Habanero, and Extra Hot flavors, with red and gold festive decorations.
Person holding a box of Tabanero hot sauce variety pack, featuring Original, Extra Hot, XXX, and Dragon’s Breath flavors, with corresponding pepper heat indicators.
Assortment of hot sauce bottles in an open black box with 'Welcome to the Royal Family' text, alongside two closed black boxes, on a yellow background.

Merchandise

Person wearing a black tank top with "Tabanero Tailgate Tour" logo in gold.
Woman wearing a black oversized T-shirt with "Tailgate Tailgate" text and design, paired with light blue jeans.
Woman wearing a white T-shirt with "Fabulous Tailgate" text printed on it.
A person wearing a black T-shirt with a list of football game matchups and dates on the back. The games include UCF vs Sam Houston, FAU vs FIU, USF vs UM, UM vs FSU, FSU vs UNC, and UF vs LSU, with respective dates: 09/07, 09/14, 09/21, 10/26, 11/02, and 11/16. The text is in white and highlighted with yellow bars.
Back view of a person wearing a black T-shirt with a "Tabanero Tailgate Tour" design, featuring a schedule of college football games and dates printed on the back.
Back view of a person wearing a white T-shirt featuring "Tabañero Tailgate Tour" text, a Florida map, and a list of six football games with dates and teams.
A person wearing a black oversized T-shirt with text 'OFFICIALLY THE TEAM WITH THE MOST SAUCE' and an emblem, paired with light blue jeans against a plain background.
Woman wearing a black T-shirt with the text 'Two Crowns, One Legacy' standing against a plain background.
A person wearing a black t-shirt with a graphic on the back featuring a bottle with a crown, the year '2024,' and text reading 'Official Hot Sauce of Champions.' Below is a logo with the word 'Florida.' The person has medium-length hair and is wearing jeans.

Animation


Paid Media

Billboard advertising hot sauce minis priced at $1, featuring various sauce bottles, Christmas decorations, and availability at Walmart on a red background.
Billboard advertising mini hot sauces for $1, featuring the text 'Hot sauce minis that'll knock your stockings off,' with an image of hot sauce bottles being placed in Christmas stockings, branded for Walmart.

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