Fear No Omen

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Stay the Course

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Fear No Omen / Stay the Course /

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For Omen Collective, I developed a bold and dynamic brand identity for a streetwear and athletic apparel line. I crafted a brand voice that blends resilience, self-determination, and defiance against societal barriers.

Services:

Branding

Illustration

Industry:

e-Commerce

Exploration and Competitor Analysis

Graphic showing three fashion styles: Patch Work, Modern Minimalist, and Retro & Old Style with associated brands. Patch Work includes Darc Sport, Ironwilled, YoungLA. Modern Minimalist features ASRV, Alphalete. Retro & Old Style includes Civil Regime, Raw Nutrition.
Collage of various streetwear apparel featuring logos, graphics of wolves, tigers, and rose designs, with text including 'Iron Will,' 'Fall 23,' and brand names. Several shirts, hoodies, caps, and illustrations are displayed in a patchwork layout.
Collage of athletic and casual clothing featuring t-shirts, hoodies, and sweatshirts with various branding and motivational text. Includes images of people wearing the clothing, clothing stacks, and design layouts, labeled 'Modern Minimal.'
Collage of various t-shirts with different back designs displaying logos and text, worn by models.

Brand Direction and Target Audience

Four sections with images of people next to descriptions for fashion personas: The Independent Thinker, The Resilient Athlete, The Urban Explorer, and The Rebel At Heart.
Four variations of the word "OMEN" in different fonts, labeled "Cat-eye," "The Progress Mark," "The Veiled Skull," and "The Clear Path."

Brand Identity and Illustrations

Here’s a sneak peek at the design work I created for Omen’s brand identity. To explore the full deck, including Brand Values, Story, Audience, Positioning, Verbal Identity, and more, check out the complete case study on our agency site at threewolf.co.

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